Word-of-mouth is still the number one driver that results in activations. Therefore, strategizing on ways in which your internal community can be motivated to help you find and attract other new users
a) gets other people to do work for you and
b) results in the best kind of marketing with the highest activation rates.
In the early stages focusing on retention marketing also allows you to best maximize resources by using a tipping point strategy.
In other words it is far more cost effective to service your existing clients, who are potentially your future referees, rather than going all out chasing new customers.
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