Apple has a network of authorized resellers outside the United States, including about 138 resellers in China, who operate “Apple Shops.” Their interior design is similar to Apple’s own retail stores, but is Apple-controlled to differentiate them from company-owned stores. The restrictions cover Apple’s brand, including the back-lit logo and other design elements found in Apple-owned stores (photos below).If the stores are fake then the product being sold is almost certainly also fake; as they are not authorised resellers it would be unlikely they would be able to source product direct from Apple at wholesale rates.
The photographed store is located at 23/25 Zhengyi Lu, and is not on the list of Apple’s authorized resellers. The other two stores photographed in the original post are located along Remin Zhonglu. Neither of those two locations is listed among Apple’s authorized resellers.
July 22, 2011
BCC
Self professed Apple tragic Gary Allen takes a look at the claims of fake Apple stores in China